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Team Project

PORTFOLIO PRIORITIZATION

120

OVER

YEARS

Unlock the full potential of your product portfolio with iWisdom's tailored strategies, designed to accelerate asset development, enhance market positioning, and drive investor confidence. Our data-driven approach ensures robust decision-making and alignment across commercial, medical, and R&D stakeholders.

OUR PRODUCTS

Future icon GREY

Future

State

Defining the ambition and designing a practical blueprint

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Portfolio icon

Portfolio Prioritization

Portfolio

optimization ​

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Governance commercial icon GREY

C-Suite

Governance â€‹

Governance design and operationalization​

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Investor icon GREY

Investor

Ready

Build & maintain investor confidence throughout asset lifecycles

PORTFOLIO OPTIMIZATION

Maximising the value of the product portfolio by accelerating the development of some assets, refining / repositioning others and deprioritizing / stopping the development of other assets

STAKEHOLDERS

OPERATIONAL

MANAGEMENT

APPROACH

• Alignment on objectives of portfolio optimization (sales, pipeline value, speed to market, etc.).

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• In depth analysis undertaken of client & competitor products, including how & why physicians were recommending their use and how & why patients were using them in real life

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• Future competitor landscape developed. 

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• Data and insights generated to ensure valuation decisions based on robust assumptions.

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KEY OUTCOMES

• New prioritized portfolio strategy.

SOLUTIONS

• A series of product profiles developed that better meet the needs of patients that currently available products (based on data/insights).
 

• The new portfolio to complement the existing product portfolio and have competitive advantages over existing & future competitors.

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GOVERNANCE

A robust & disciplined approach to facilitate board decision making.

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DECISION MAKING

A patient centric portfolio of assets developed to complement the client's main product.

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FACILITATING SYNERGIES

Commercial, Medical, R&D, and Regulatory aligned on strategy.

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