PORTFOLIO PRIORITIZATION
120
OVER
YEARS
Unlock the full potential of your product portfolio with iWisdom's tailored strategies, designed to accelerate asset development, enhance market positioning, and drive investor confidence. Our data-driven approach ensures robust decision-making and alignment across commercial, medical, and R&D stakeholders.
PORTFOLIO OPTIMIZATION
Maximising the value of the product portfolio by accelerating the development of some assets, refining / repositioning others and deprioritizing / stopping the development of other assets
STAKEHOLDERS
OPERATIONAL
MANAGEMENT
APPROACH
• Alignment on objectives of portfolio optimization (sales, pipeline value, speed to market, etc.).
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• In depth analysis undertaken of client & competitor products, including how & why physicians were recommending their use and how & why patients were using them in real life
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• Future competitor landscape developed.
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• Data and insights generated to ensure valuation decisions based on robust assumptions.
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KEY OUTCOMES
• New prioritized portfolio strategy.
SOLUTIONS
• A series of product profiles developed that better meet the needs of patients that currently available products (based on data/insights).
• The new portfolio to complement the existing product portfolio and have competitive advantages over existing & future competitors.
GOVERNANCE
A robust & disciplined approach to facilitate board decision making.
DECISION MAKING
A patient centric portfolio of assets developed to complement the client's main product.
FACILITATING SYNERGIES
Commercial, Medical, R&D, and Regulatory aligned on strategy.